While there’s always a creative component to every design, there are ISO guidelines and techniques to objectively measure the effectiveness of a software interface. Our team has the design experience, technical expertise, and customer service passion to transform your concepts into a crystal clear reality.
The first step is for us to immerse ourselves into your world. In order to create a compelling UI, we make sure we understand your product offering, your product roadmap, your business drivers, competition and your users.
Understanding who your users are and what they do is paramount part of this process. For this, we start by absorbing some knowledge from you and your team, including any Voice of Customer data you may have. Then, we’ll get out and observe some users in their natural habitat, and get a first-hand perspective on their objectives and specific tasks.
This knowledge helps us prioritize features, stratify the product offering and leverage the user experience to reinforce desired behavior. Armed with all of this knowledge, we can help you devise your plan for world domination.
Once we all know what the target is, it’s time to get creative. Through brainstorming and joint-design sessions, we’ll figure out ways to reorganize the features and make them accessible. That includes evaluating the entire experience. We'll conceptualize ways on how to interact with your product, examine the relationship between the industrial design and the product itself, and figure out how to best lay out screens.
Crazy ideas become shaped, rational ideas become sketched and the winners become formalized for iterative review and discussion. And eventually, one or two models for your new product will become apparent.
The best thing to do with those concept models is to try them on for size. We do that by building prototypes. These prototypes are developed before the final design, and can be used for customer feedback, usability testing and stakeholder buy-in. Prototypes can range from low-fidelity, click-through mockups to high-fidelity, fully-interactive applications ready for your next trade show.
Like saving for retirement, the best approach to a usability evaluation is "early and often," because key design decisions can be vetted before effort is spent on the final designs. As one client told us, "there's no better way to gain confidence in what you're about to build than to have users validate it in the design stage." We agree.
From informal feedback sessions with lighthouse customers and stakeholders, to formal, quantitative testing across wide demographics at modern facilities, we can identify sources of confusion, measure task times and judge how users respond to layout and navigation.
The interaction design stage is where the concepts become reality. We conduct numerous workshops to tease out features and design detailed functionality. We assess technical constraints and achieve a pragmatic balance between a compelling user experience and something that can be reasonably implemented.
Our designs adhere to the appropriate ISO and industry-specific guidelines to craft an experience that is both usable and compliant.
The final designs are documented in detailed wireframes that help ease the transition from product definition to development.
We bring clarity and meaning to the user experience by carefully crafting visual themes, color schemes, typography and icons. During the visual design phase, our stylists apply artwork and graphics to the interaction design.
The designs take into account the capabilities and constraints of your target platform and displays, whether embedded, browser-based or mobile.
Graphics are delivered and documented in a variety of ways depending on the needs of your development team. The richness of the final look-and-feel is the icing on the cake.
Whether you have your own in-house engineering team, rely on a development partner or you need our assistance, our work doesn’t end with just a bunch of pretty pictures. At regular checkpoints, our designers meet with the engineering team to make sure that everyone understands all the little details that will result in a polished, user-friendly product we all worked hard to create.
In the case that you would like us to take on the implementation, our fully-in-house, never offshored development team has technology experience covering all of the major platforms and operating systems. Our expertise ranges from embedded systems to medical devices to enterprise SaaS platforms to applications for web, desktop and mobile.
Getting the hard work done starts with designing the architecture and building out the core infrastructure. We also conduct technical feasibility studies as needed to keep technical risk in check. Throughout the development phase, you'll have visibility into the backlog, progress and defects. Upon completion, we can arrange a full knowledge transfer to your own maintenance team.
We believe we are uniquely positioned as an organization to assist in all required areas of getting a product to market, which includes deployment. From beta testing to cloud infrastructure and global deployments, we have you covered. This is yet another thing that sets us apart from almost any other product-design firm. We have a team of IT experts who have been-there-and-done-that. We can even host your cloud-based solution and provide complete maintenance solutions.
We design clean, simple, and elegant user interfaces for all types of products including medical devices, consumer electronics, enterprise software, and mobile applications. Our award-winning UI designs focus on the UX.